Context: Global higher education league tables in post-2012 (tuition fee increase in England) English HE. Examines media discourses and positioning of English HE in comparison with US and Asian universities. In UK mass media, global league tables contribute to policy debates as a proxy for 'quality'.
Aim: To evaluate the relationship between claims that English HE = becoming Americanised and the data that such claims are based on ('claim making'). Four RQs:
"what are the recurrent themes, objects and actors in media text?
what are the dominant frames within the textual data?...
"do league table results show US superiority and/or Asian ascent?" (p.171)
Theoretical frame:
Methodology: Thematic analysis of UK news coverage of global university league table stories (2003-2012). 52 items from 7 outlets = identified as meeting inclusion criteria - inductive content analysis for first RQ, thematic analysis for RQ2. These themes then compared against results of league tables (Shanghai Index, QS, Times Higher Education)
Findings: Key themes = US superiority (linked to fees and spending); Asian ascent; and 'selective doubt' over league table results.
RQ1: recurrent themes, objects, actors in media texts?
Actors = Russell Group universities (mentioned 17 times), 1994 Group (mentioned once), Universities UK (mentioned 7 times), UCU (mentioned 4 times), NUS (mentioned twice). 18 people (university heads) = mentioned 37 times (most = as representatives of Russell Group unis). 'Professor' = mentioned 34 times; 'lecturer' referred to 30 times but not as individual person = lecturers and students = referred to but rarely speak. Analysis of verbs = 54 instances of 'compete*' and 12 cases of 'rivalry' = no references to cooperation and only 5 = 'collaborate*'. Many news sources cite RG universities (except The Sun and The Indpendent). Only 19 suggest doubt about validity of league tables.
Content analysis: dominance of elite voices (e.g. RG heads). UK = framed as between US superiority and Asian ascent
76/120 comparisons between UK and 'other' favoured 'other'; only 27 favoured UK. Half of comparisons = with US (48/63 favoured US; 9/63 = favoured UK), with most prestigious US universities representing US. Half of news articles compared spending/ investment, leading to comments about funding reform in relation to league tables (focus on Oxbridge). No questions about US model asked/ highly differentiated system = never questioned (higher highs = balanced by lower lows, p.184); more focus on competition and markets.
Asian ascent: Asian = favourably compared to UK 10 times; negatively only once. No amendment of incorrect reporting about Asian universities (relating to league table placing or funding).
Selective doubt: most BBC and Guardian reports expressed limited questioning of league table validity - questioning = by not of elites.
Checking media against data = English language countries selected (because of language of publication/ citations). US institutions = dominant in 3 league tables. Population numbers = correlated with number of top 200 universities and wealth (see p.179-181): "Having a 10% lower average position relative to the United States, the United Kingdom has 100% more top 200 entries per capita. Putting one's eggs in fewer baskets does not improve overall performance" (p.181). With regard to Asia: "The claim that league tables show Asian ascent is false. South Korea's improved QS results are roughly equal to those of Scotland (which has just over one-tenth of its population). Asia's overall ranking began and remains the same as or just below that of the United Kingdom (which has 50 times fewer people)" (p.182).
Core argument: League table data does not show US to be superior or Asia to be in ascent. Media reports on league tables = overwhelmingly pro-US HE and called for its highest ranking institutions to be used as models for UK HE. "In league tables the United States performs no better than the United Kingdom (size for size) and Asia is not catching up" (p.183), therefore media coverage = misleading. "That the legitimacy of statistical rankings is used to support policies even when ranking data do not evidence the success of such policies requires further explanation than simply 'faith' in numbers (however misguided)" (p.186).
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